Club shop update

Samurai have been managing the online store on the Club’s behalf for a season. During the last few months we’ve been looking into how to get the best experience from our relationship with Samurai, the conclusion of which is that we are asking them to hold too much bespoke TWRFC gear, and in some cases it makes sense to replace with core Samurai stock (explained below).

Our approach will be try and reduce the number of bespoke items we are using and holding stock for.

  • Where we really do need an ‘essential’ item to be bespoke (socks & playing shirts) – TWRFC will try to maintain a stock with Samurai.
  • Where we don’t really need an ‘essential’ item to be bespoke (shorts) – we will allow our stock to run-down and replace with a stock Samurai item.
  • Where an item is not ‘essential’ or there is not enough demand to hold stock (hoodies) – we will make these available to order via ‘order-windows’ (explained below).

Since we moved to Samurai – we still have some (assorted) stock left in the the St Marks’ club shop which we will be looking to sell if possible.. planning’s still under way, but a pop-up shop at the TJs game (30th Aug) and first-mini’s session (8th Sept) are likely.  If anybody is able to help with either please do get in touch (mcroker@gmail.com, 07770 936977).  The stock we have left to sell is generally some leisure items such as polo shirts, beanie hats, some umbrellas and also so rain-smocks, but not either shorts or socks.

Key changes

Item From
Youth playing shirts

Historically the youth section have had bespoke shirts with a different design for each age-group, and arrangement which has caused all sorts of logistical problems. These have not been available online.

Following the generosity of our youth sponsors (and some hard work by Andre and Simon) we are moving to a single shirt design across the entire youth section.  Even better – the sponsors have all committed to TWRFC for 3 years. More communication on this to come…

As the shirts are the same across the whole youth section – we will shortly be able to stock these online.

Socks

No change – these will remain ‘as is’

I have two batches on order – one of which has just arrived, but not yet been reflected in the online store (expect this next week – although the 1st team have grabbed a portion of the ‘L’s) and another one about 2-3 weeks behind.

Shorts

The cost/overhead of using bespoke shorts isn’t justified.

The residual TWRFC Bespoke White/Gold Trim Shorts will continue to be available through the online store whilst stocks last, but will not be replenished (the race is on to get the last 9 3XL shorts). We will replace with Samurai Stock Navy Shorts.

NB: If there’s enough demand for the white/gold trim shorts I will consider making these available via an order-window.

Blue/Pink Hoodies

I like these tops and intend to continue to make them available, but can’t justify the cost/overhead of holding stock for bespoke hoodies.  I will be allowing our stock of these to run-out and won’t be replenishing the online stock; instead these will be available using an order-window (explained below).

What’s an order-window?

Rather than holding stock of bespoke items, we can instead batch together your orders into an ‘order-window’.  We have done this before on a few occasions such as the chequered playing top, and it worked well. This provides a good compromise between making things available, and us having to hold the stock.  It also should help manage expectations of how long these items will take.

The way it works is that the bespoke items are added to the online store for a limited period of time (the ‘order-window).  At the end of the order-window, provided that the minimum order quantity has been met (usually 10 items) – the order will be batched together, manufactured and shipped to us.  Typically this will be 6-8 weeks from then end of the order-window.

Why? – Bespoke vs. Stock

The eagle-eyed may have noticed there are two types of item in the club shop:

  • Bespoke goods manufactured specifically for TWRFC: The can be identified by the tag “TONBRIDGE STOCK” and includes our custom hooped socks, the blue/pink hoodies, the match shorts with the white/gold trim and of course any playing tops.
  • Samurai stock goods which are customised with TWRFC logo: These can be identified by the tag “CORE STOCK” and includes pretty much anything else… blue hoodies, T-shirts, polo shirts, navy shorts, …

Bespoke goods are a bit of a pain – they have to be ordered by TWRFC in a minimum order quantity, and take 6-8 weeks to be manufactured and arrive into the online shop (compared with slightly over a week for the core stock).  Managing stock levels for core stock is also entirely Samurai’s responsibility (that’s not to say they never go out of stock – but it happens less frequently).

To try and make this a better experience for everybody the club (previously Michelle, now I) pre-orders some of the bespoke items and then holds them in stock at Samurai.  It’s a bit of a matter of guess-work, the club can’t afford to hold lots of excess kit and our demand is so ‘peaky’ that we sometime under/over order. Both under/over ordering cause issues – in one case the club ends up owning stock we can’t recover our costs from, and in the other goods people expected/need are not available for 6-8 weeks.

Wonga

Given I’m writing about Samurai – I also thought I’d answer a question raised at the AGM regarding what (if any) money the club makes from the online store.

The club does make a small amount of money on each item of clothing sold through the TWRFC club-shop – In return for appointing Samurai as our sole supplier of kit, Samurai give us a discount on all kit we order through them and also provide us a number of items free of charge (basically the first-team kit). Essentially our ‘slice’ is the difference between the online price and the club’s discounted price.

This isn’t a huge money spinner for us – and we try and keep TWRFC items at similar prices to those in the rest of the Samurai store (if you see an item that that isn’t the case for, please let me know).

2 responses to “Club shop update”

  1. I am totally confused now! Do I need to order all the boys kit through the online store still or is there going to be a club shop?

    • …and I tried so hard to be clear! I’ve updated again to try and help clarify.

      All TWRFC kit is available available online through Samurai, but we have some older stock still in St Marks which we would still like to sell if possible (doesn’t include much youth playing).

      The idea of a club shop isn’t dead – it seems a lost opportunity not to have one, but no plans yet.