Brand Guide
The following guide has been put together by the marketing team, to try and promote a consistent feel to any publications representing the TWRFC brand. This page is also intended to act as a resource and repository of assets.
TWRFC marketing & social-media is operated on a permissive basis. There is no ‘editor review’, if you’ve been given access then you are trusted to post; please consider yourselves empowered; the more great content the better. If you a posting website/social media there is a more detailed guide.
Contacts
The marketing team work pretty closely together, but the best contacts relating to any particular area are:
- Marketing – Drew
- Press – Graham
- Photography – Bruce
- Social Media (including Instagram/Facebook/Twitter) – Michelle
- Newsletter & Comms – Michelle
- Video Production – Mac
- Website & Tech – Martin
- Match Programmes – Fran
Logo
- The logo is a core part of TWRFC brand, please use one of the below logos without modification (i.e. do not remove the text-tag-line). If, for whatever reason, these do not fit your circumstances, please contact Michelle in the first-instance.
- TODO: I am hoping Michelle can provide an alternative logo with an extra tag-line space (for tours etc.)
- Hi Res TWRFC Logo
![](https://twrfc.com/wp-content/uploads/2018/06/Tunbridge_Wells_RFC_colour_Logo_NoShading-1024x1024.png)
#Tags
The marketing team have elected to standardise on usage of the #tags below (usage of these is case sensitive).
- #oneTWRFC
- #COYW
- TODO: What (if any) other logos do we use?
Templates
Template | Format | Usage / Comments |
Indesign | TODO: I almost have this – will touch up the most recent Fixture flyer and use as a template. | |
Powerpoint | TODO: I also almost have this – will touch up the most recent match-day video and use as a template. | |
Font/Typography
Font | Avenir Black |
Logo Pantones | ![]() |
Content Guidelines
When publishing please consider:
- That the publication represents the public image that TWRFC wants to maintain (we are a friendly family club, and want to continue to attract new members and supports from local area).
- If you are posting images of minors consider the privacy policy and TWRFC Youth Policy. As a minimum check with the applicable age group coach/team manager.
- Only use images/content which we have the rights to (i.e. that aren’t copyright restricted). NB: Bruce is generally happy to allow us to use his photos to promote the club.
Content Formatting Guidelines
For online usage consider keeping core content in the safe area
![](https://twrfc.com/wp-content/uploads/2020/01/TWFRC-Background-Social-Media-Guides-1024x516.png)
Stock Images/Backgrounds
TWRFC media content can be found in the following locations:
- Online library of stock backgrounds
Curated library of images/background images for general stock-use. - Bruce’s TWRFC site
Public access, but water-marked, and download disabled. Bruce is general happy to provide older images without watermark if asked. - TWRFC Website media library.
If you need access please ask Martin. - TWRFC Marketing Google Drive
Contains all of the content that the marketing team have amassed. Ask Bruce for access. - Bruce’s 2019/20 Photo Google Drive
Contains all shots he has taken this year. Ask Bruce for access
Affiliations & Accreditations
We are entitled to use these logos of organisations with which we are affiliated.
![](https://twrfc.com/wp-content/uploads/2018/07/rfu-accredited-club.jpeg)
![](https://twrfc.com/wp-content/uploads/2018/07/1320450_PROMO.jpg)
![](https://twrfc.com/wp-content/uploads/2018/05/kent-rfu-logo.png)
NB: We are not accredited or affiliated to Club Mark
TODO: I can’t find us in the Club Mark database – but am confirming with board, there must be a reason it used to be on our website.